Over the past four years, YouTube has paid $100 billion to content creators.

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News Desk: Since 2021, YouTube has paid $100 billion to creators, artists, and media companies over the past four years, the platform announced at its annual “Made on YouTube” event held in New York City on Tuesday (September 16).

YouTube celebrated its 20th anniversary in April, noting that the platform hosts over 20 billion videos—including music, Shorts, podcasts, and more—and payments are primarily based on views of this content.

According to company data, the number of channels earning over $100,000 annually from TV screens has increased by 45% compared to last year, boosting overall creator earnings.

YouTube’s Chief Product Officer, Johanna Bulich, praised creators, stating, “These creators are shaping culture and entertainment in ways previously unimaginable.”

This milestone comes as the Google-owned platform celebrates its 20th year and seeks to cement its position as one of the world’s most profitable media businesses.

Last year, YouTube CEO Neal Mohan noted that the company had paid $70 billion to creators between 2021 and 2024. Over the past year alone, an additional $30 billion has been added to creator earnings.