• Sports

IPL media rights auction record

  • Sports
  • 13 June, 2022 15:31:50

Photo: Collected

Sports Desk: The most prestigious event in cricket is the Indian Premier League (IPL). Every year, famous and expensive star cricketers from all over the world come to play in this tournament. The IPL is spreading tension inside the field as well as outside the field. The auction of IPL media rights started on Sunday (June 12). Although there are 6 companies in the auction, 4 companies are ahead in the fight. Disney-Star, Viacom 18, Sony and G are ahead. The fight at the auction lasted for about 8 hours. Auctions have been held for two packages. TV rights in India are in 'Package A' and digital rights in India are in 'Package B'. The total value of the auction has risen to about 42 thousand crore rupees. The auction will continue on Monday. Final results could be released today or tomorrow, Tuesday. The value of an IPL match is now a record Rs 105 crore, which is. 13.44 million. The second most profitable sports sector in the world in terms of cost per match. Today, Monday, the price will increase further. At the end of this fight, the owner of 'Package B' will be able to challenge for the rights of 'Package C'. Where the digital rights of 18 matches will be auctioned again. The value of each match is 16 crore rupees. The total value of rights per match in the last five years was 54.5 crores. This time it has crossed 100 crores.

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